Prove It: Showing CEOs and CFOs That Marketing Works! with Amy McGraw

Amy McGraw
Amy McGraw
Chief Experience Officer
Public Service Credit Union
Published on
February 6, 2025
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Kick 2025 off with a Bang!

It’s time to refine strategies and align plans for an impactful year ahead. We had Amy McGraw, Chief Experience Officer at Public Service Credit Union and a recognized leader with over 20 years of expertise in the credit union industry.

Amy’s tenure has been marked by transformative successes, from reshaping public perceptions to forging high-profile partnerships—like her collaboration with Stanley Cup champions, the Florida Panthers. Her innovative use of AI, data analytics, and FinTech solutions has driven remarkable results, including a 55% increase in new accounts through the Young & Free Florida program and consistently growing digital conversions, even in challenging economic times.

Amy dives into the topics:

• Proving to CEOs/CFOs that "marketing works": Master the art of showcasing marketing’s ROI to key stakeholders.
• Focus for 2025: Home Lending Should HELOCs and mortgages take the lead in next year’s strategies?
• Keeping Advertising Suppliers Honest: Learn how to ensure accountability and maximize value from your partners.

Amy’s experience in leveraging data and consumer insights to align strategies with member needs is unparalleled.